I'M
PETER
SCHORSCH.
B2B/ABM MARKETECT ORCHESTRATING STORY-DRIVEN CAMPAIGNS TO CREATE DEMAND FOR SOFTWARE COMPANIES.
01 SKILLS
EXPERTISE & TECHNICAL TOOLKIT
GLOBAL CAMPAIGNS
DIGITAL MARKETING
ACCOUNT-BASED MARKETING
DEMAND GENERATION
EMAIL NURTURE
CONTENT MARKETING
MESSAGING FRAMEWORKS
CREATIVE STRATEGY
AGENCY MANAGEMENT
DATA ANALYTICS
GOOGLE ADS
LINKED IN ADS
DISPLAY ADS
WEBINARS
LANDING PAGES
MARKETO
SALESFORCE
DEMANDBASE
DRIFT
ZOOMINFO
AIRTABLE
EXCEL
POWERPOINT
TEAMS
CHATGPT
PS
Welcome to the architectural blueprint of my marketing journey, where I build towering campaigns that lift software brands to new heights. Like a skilled architect, I design and refine digital strategies and ABM initiatives with precision and foresight. My strategic vision lays the foundation upon which I build, blending data-driven insights and creative ingenuity to shape executive decisions and explore new horizons in in the marketing landscape.
02 WORK
RECENT WORK SAMPLES. SEE ALL WORK >>
03 Experience
2020-DEC 2023
SPIRENT COMMUNICATIONS
2018-2020
Head of Global Marketing Campaigns & Demand Generation
As the digital marketing leader, managed a team and agencies that executed all strategic multi-channel campaigns, including paid media, email, and content marketing.
SPIRENT COMMUNICATIONS
Director of Account-Based Marketing
Worked with sales teams in North America to roll out the company’s first Account-Based Marketing (ABM) initiatives for large accounts contributing 40% of company revenue..
2016-2018
ERICSSON
Director of Digital Marketing & Customer Engagement, N. America
Planned and executed all campaign and digital marketing programs for North America region.
2012-2016
ERICSSON
Director of Global Program Marketing, IT Software & Services
Led content marketing and sales enablement initiatives for the operations support systems business unit.
2005-2012
TELCORDIA TECHNOLOGIES
Director of Marketing, Software Systems
Established the company’s first digital marketing program using new demand generation and email platform.
04 WHAT MY BOSSES SAID
CMO, Spirent
​“PETER HAS DONE A GREAT JOB MANAGING PAID MEDIA...QUALITY OF LEADS ARE HIGH...HIS COLLABORATION WITH SDR TEAM HAS DRIVEN 3X INCREASE IN CONVERSION RATES...HAS A SUPERIOR UNDERSTANDING OF ABM AND HOW TO LEVERAGE TACTICS IN A MORE SCALABLE PROGRAM."
VP of Marketing, Ericsson
"PETER'S ATTITUDE IS ONE OF LEADERSHIP AND PURPOSE. HE HAS HIS EYE ON THE NEAR-TERM OBJECTIVE, WHILE TRYING TO MAKE SURE WE DON'T LOSE SIGHT OF WHAT IS A STRATEGIC PRIORITY."
SVP of Marketing, Telcordia
“PETER EMBRACES THE VALUES DEFINED IN LEADERSHIP: A CLEAR UNDERSTANDING OF STRATEGY, PROCESSES AND PEOPLE.”
ABOUT ME
Based in Atlanta, Georgia, I share my life with my wonderful wife, Ellen. Our two boys have spread their wings and are thriving on their own now. Beyond work, you'll find me exploring nature through walking and hiking, indulging in art and movies, and savoring every bite of New York-style pizza. Let's connect over shared interests and explore the symphony of possibilities together!
