MY WORK

Welcome to my portfolio, where strategy meets results. From pioneering ABM launches to crafting compelling messaging concepts, each project exemplifies my commitment to driving tangible growth. Explore how I've executed integrated campaigns and fueled pipeline growth through innovative demand generation frameworks. Let's dive into the stories behind 8 impactful projects that showcase my expertise in B2B marketing and campaign orchestration.

DEMAND GENERATION FRAMEWORK

Built a campaign-demand gen framework that helped the Corporate Marketing team grow the marketing-sourced pipeline by 50% YoY.

INTEGRATED CAMPAIGN (1:MANY)

Led a cross-functional team to orchestrate an end-to-end campaign process and paid and owned tactics that significantly influenced pipeline.

ABM PROGRAM LAUNCH

Launched Spirent’s first ABM program within 6 months that evolved from a 1:1 approach to a 1:Few approach over 2 years.

ABM 5G CAMPAIGN (1:FEW)

Executed a 1:Few ABM campaign for 5G that increased engagement significantly and sourced almost $3M in pipeline.

ABM VERIZON CAMPAIGN (1:1)

Under pressure to execute the first 1:1 campaign, onboarded new ABM tools and partnered with Verizon sales team to launch on time as promised.

N. AMERICA MARKETING BLUEPRINT

Secured executive backing for an extensive Ericsson regional marketing blueprint, facilitating team organization and campaign planning.

MESSAGING FRAMEWORKS

Implemented standard messaging frameworks at Ericsson and Spirent to inform creative and content development and align stakeholders.

EMAIL NURTURE

Took control of email nurture program and implemented 4 new nurture streams that sourced over $5M in pipeline in 7 months.